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Wednesday, February 24, 2016

Enterprise Mobility Trends In 2016

In this competitive era, where mobile phones are increasing at a rapid rate, other verticals including Enterprise Mobility sees a huge potential in it. And, people associated with the organizations are looking to utilize this era in variety of ways. 
Enterprise Mobility Trends In 2016

As Enterprise mobility is perplexing the conventional concept of mobile app development especially when many new technologies are hitting the growing market. Let’s analyse the current scenario of enterprise mobility and see what we can expect from Enterprise Mobility 2016:

The need to adopt newer architectures

Mobile as a concept has become a crucial part of businesses and IT strategy. To gain competitive advantage, businesses are required to leverage latest tools, technologies and methodologies. And adopting mobile-first approach is one of them. Mobility is enabling these businesses to easily incorporate and integrate with the multiple systems including IoT, cloud services, javascript, SaaS, PaaS and other evolving technologies that are rapidly changing.

Rapid increase in the integration of Cloud technology

Cloud technology has emerged at a rapid rate, thus there is a greater efficiency and scalability between the existing IT systems and mobile devices. By leveraging cloud technology, business will get more sophisticated solutions, software, programming solutions and services. And, this increase in cloud technology is enabling smaller and bigger to play an emerging role in the market.

The role of IoT

In 2016, mobile enterprises will still determine how emerging technology like Internet of Things (Iot) can make their work processes and cards more efficient and how can they be integrated to make their business more efficient and part of their digital strategy. Since, IoT has not become so popular among businesses and is still a slow approach to IoT. That’s why a very low percentage of companies are really applying an IoT- centric solutions in their businesses strategy. Although, Internet of Solutions is still in a nascent stage, thus businesses will make a shift towards configuring how IoT can be useful in numerous business challenges and how such innovations can drive company’s success.

The effect of BYOD

As we discussed that enterprise mobility is touching all the organizations be it big, mid-sized and small. The reason behind this change is - there has been a wide range of smartphones as well as rapid increase in the acceptability of BYOD. The term BYOD i.e. Bring Your Own Device means that users can bring their own personal mobile devices at offices and on-site for fulfilling their business purposes.

Enterprise mobility and Security

Enablement of Enterprise mobility in their processes means more need of secured and networked hardware. Thus, we need to make more secured system and processes to stop data from breaching. However, there are various solutions including Server Hosted Virtual Desktop (SHVD) but these methods can often slow down the company’s productivity. Thus, an effective and secured solutions are required to enable enterprise mobility efficiently.

Enterprise mobility has become an essential and inevitable part of organizations to smoothen dev ops. And, as modern enterprises are becoming more consumer-centric, need for implementing Enterprise mobility strategy and micro-services has become crucial.

Sunday, February 7, 2016

3 Common App Development Mistakes That May Smash Your App

So, you want to develop an app. Undoubtedly, your business will benefit from a mobile app because nowadays, mobile traffic is exceeding from desktop traffic in the USA, Japan and many other countries as per the Google stats. In recent few years, mobile app development has emerged at fast pace, thus, this is the perfect time to launch a mobile app for your business. So, if you have a unique app idea, select the budgets and the team that can help your app developed. All you need to do is to craft the ultimate road map to your app development. Let’s take a look on the top 3 mistakes that need to be avoided while getting your app developed:

App Development Mistakes

1. Unable to Identify the Best and Required Platform

There are basically two major platforms including Android and iOS. One of the common mistakes that most of the businesses does is - fail to comprehensively weight the platform according to their app.
Since iPhone apps generate 85 percent more revenue than Android apps, thus, iOS app development has become popular among developers, thus a lot of developers vouch for iOS. However, it’s a fact that while iOS apps are enormously popular in the US but Android has captured the global markets. For identifying the best and require platform, ask a few questions including:
    You can easily get the details from Google Analytics.

    2. Adapting the conventional web strategy

    Since mobile app has become popular in recent few years, but still many mobile app publishers and marketers does a common mistake, they adapt the similar and conventional strategy for their mobile app. However, mobile app is entirely different in functionality, if we talk in terms of scope and size. So, to develop a market-centric and business-centric mobile app, don’t just follow your web strategy in terms of design and functionality of the app. Instead of that offer an enhanced and advanced version of the similar experience.

    3. Incongruous Marketing Strategy

    You have developed an app but it can’t be sell itself. No matter, how tremendous, unique and well-designed your app is, it should have a well-versed marketing strategy and user-acquisition strategy. AppStores are flooded with apps so your app is competing with thousands of other apps for limited user-attention. Let’s take a look on a few steps to increase your app visibility:

    Identify your target audience

    Figure out who are your app’s target audiences? Is your app meeting any of their key challenges? What’s their demographics? What are your app’s unique features that can set your app apart from its competitors?

    Get the press coverage

    Before the launch of your app, hunt for the best publishers and media sources for writers and publications, who have covered the similar apps or are publishing apps regularly. Collect down all those names and organize it all properly. And, if you are running short of time, you can outsource it as well. To save time, you can outsource that.

    Make and publish a demo video

    Today, mobile users spend around 40 minutes on YouTube on an average per session. Creating demo video can help you in converting visitors into users. You can also think of creating a standard corporate demo. You can even consider collaborating with influencers for additional lift.

    Accomplish visibility by applying for Awards

    By participating and winning awards for your app, you can get the best free way to capture enormous exposure through press, reviews and various social media channels. However, only a well-designed and well-developed app can only win its user’s hearts. So, its important design a user-centric apps.
    Hope the above mentioned points will help you in avoiding the common mistakes and making your app successful.