There are numerous mobile applications in app stores and thus, getting your app discovered is considered as one of the biggest issues, which app publishers face today. Thus, it is important to pay attention on app store optimization so as to make your app rank higher in the search results of your app store. When your app ranks high in the search result of your app store, then it will be visible to your potential customers. This means that your ASO is of utmost importance and you should pay attention on some crucial components to make your app noticeable. In this regard, listed below are some important factors, which should be considered properly:
Name & Icon Of An App
You should make sure that the name and icon of your app should relate to the nature and functioning of your application. When your app has a unique name and a creative icon, then this attracts users and they click on that particular app in order to know more about it. Eventually, its icon is resized according to the norms of the App Store in order to make it fit in the allotted space. This means that you should have a understanding of the exact size of your icon and design it in that way.
Carefully Check Your Keywords
When the title and description of your app includes keywords, then it is at a higher chance to attain a high rank in the App Store. In this regard, you should make a proper usage of keywords whch can benefit you in the ranking of your application. In other words, don't forget to add easy to understand and the most important keyword in your title and others in the description for amazing results. Furthermore, after properly analyzing usage patterns as well as common search terms, update your keywords after the launch of your application.
Consider User Reviews
Nobody download an app that has low ratings and this clearly means that there is a huge importance of user reviews as well as ratings on the number of app downloads. So, your topmost duty is to develop a highly powerful and functional app, which allow users to write a review and give good ratings. This is a very crucial component of app store optimization and thus, should be considered properly.
Don't Overlook Videos and Screenshots
There is always some space in the App Store that allows mobile app owners to add screenshots as well as videos and both these things need huge attention. As an app owner you should form a story linking several screenshots which can explain the functionality and features of your app. Apart from this, you can get a well-developed video that shows all the advantages of an app.
Hence, there is no exaggeration in saying that these factors affect the visibility of your app to a great extent. In other words, these factors are important part of app store optimization strategy. Thus, properly follow all the above-mentioned elements and enhance the ranking of your app, which plays a pivotal role in attaining success.
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