Why Focus on Deep Linking in Mobile App Industry?

- April 30, 2019

The Internet has been ruling our world and providing us with the way to navigate from one webpage to another for years. It has been streamlining our experience and offering us with ample of opportunities to turn all the webpages into papers of a single book and increase the chances of higher website ranking - all with the help of deep linking approach.

But, is the same true for mobile applications also? Well, deep linking is still a newbie in the mobile industry. The process is still unfamiliar to many of the mobile application developers and those looking forward to integrating mobile application to their existing processes.

Focusing on the same, today, we have written this small piece of content revealing what deep linking means to mobile apps and how you can take advantage of the strategy for better ROI.

Before we start, let’s look into what exactly Deep Linking is.

Deep Linking
Deep Linking, in simpler terms, is a process that takes the app users on a journey - from one screen/page on a mobile application to another on the same/different application. This saves the time and efforts of the users involved in installing different applications and searching for the content they need.

The terminology is used in three different forms by the mobile app developers, such as:-

Traditional - This type of deep linking links suitable content within mobile application. But, it works only when the app is installed on the users’ device.
Deferred - This linking type, unlike traditional one, do not come to a dead end when the app is not installed. It rather directs the users to the App Store and prompt them to download the app and see the relevant content.
Contextual - Contextual is a refined form of deferred approach, where the users are taken from one page to another in a more personalized way.

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With this said, let’s look ahead to what advantages the approach provide to the users.

Benefits of Deep Linking in the Mobile App Development World

Deep Linking Delivers Impressive Onboarding Experience
The very first advantage of considering deep linking in mobile app development process is that it personalizes the onboarding experience with the help of app invites and involving incentives/offers.

It Improves User Experience
Deep linking gives users an escape from the process of navigating from one screen to another to gain a relevant information. It provides them access to the right content via deep links, which engages the users more effectively - ultimately resulting in deliverin of impeccable user experience.

It Helps in Re-engaging Users
Deep link not only aids in acquiring new audience and keep them hooked to your platform, but also provides you with an opportunity to re-engage the users. It empowers mobile app developers to send a push notification having an exclusive deal or new feature, which eventually encourages them to tap on your app again (or more often).

It Increases Your App Discoverability
Since Google indexes the mobile app deep links, the process helps the mobile application development companies to show their app content in the search engine results pages. This improves the chances of users finding your app through search and land on your app page, and delivers results as effective as that observed from ASO marketing.

It Complements Marketing Plan
Deep linking approach also helps the users to direct the push notification and other marketing strategies to the right audience and thus, upgrade the conversion rate and drive higher revenue.

It Make Your Campaign More Effective
As deep link stores the user data including who shared the link and when, it aids mobile app marketers to gather heap of data and use it wisely in their campaigns - resulting in better outcomes.

Now you know the plethora of benefits you can have by collaborating the deep linking technique with your mobile app project, it is obvious that you are excited to know how to deep link to an app successfully. Keeping this into consideration, we have curated a comprehensive guide on mobile application deep linking, where we have demonstrated when and how to employ the power of Deep linking for improving the rank of your mobile application.